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Optimize your success in digital campaigns with deeply segmented and profiled data

We analyze behaviors and locations, collecting device data that we apply to programmatic cookieless campaigns.

Our solutions

We are intelligence

We offer a service for clients to better understand their audience and position their brands. We help them connect with their target audience when they are unable to reach it on their own.

About us

At MKTi, we are experts in big data and we have a team specialized in data analytics and data science. Our programmatic team is in charge of planning, implementing and optimizing campaigns, ensuring results for our clients. We use advanced data mining, analysis and prediction technologies to boost the performance of our clients' campaigns.

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We create

Detailed and accurate profiling of digital users to analyze their behavior and predict trends, enabling us to deliver personalized and effective marketing strategies. Our proprietary technology and advanced algorithms collect data in a non-intrusive, cookie-free manner, ensuring global coverage and compliance with all privacy laws. We combine data science with digital marketing to transform how you connect with your audience.

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Meet our team

MKTi's team is expert in data and digital marketing, creating customized and effective strategies globally.

Team member

Gerardo Rodríguez

Administrative Operations Chief
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Team member

Mariela Fernández

Head of SIGH
Data Chief
Team member

Pablo Madero

Head of Commercial & Busines Development
Team member

Marcos Ramírez

Client Relations
and PR

Our capabilities

At MKTi we offer innovative and customized technological solutions to transform your ideas into reality.

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Technology

Data Science

We help companies make informed decisions, optimize processes and uncover growth opportunities.

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Algorithms

Programmatic hyperprofiling

We use data analysis techniques and learning algorithms to create extremely detailed user profiles.

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Behavior

Customer segmentation

We identify and classify your customers / users according to their specific needs and behaviors.

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Research

Customer behavior analysis

We optimize marketing strategies and improve user experience.

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Strategy

Competitive analysis

We develop a strategic vision with detailed analysis of the competition and stand out in your sector.

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Decisions

Business intelligence

We transform data into strategic decisions with our advanced Business Intelligence solutions.

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Productivity

Marketing strategy

We boost your brand with customized, data-driven marketing strategies.

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Interaction

Customer experience optimization

Improve every customer interaction to maximize satisfaction and loyalty.

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Efficiency

Economies of scale

We leverage economies of scale to reduce costs and increase efficiency.

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Optimization

Operational efficiency

Optimize your operational processes to improve productivity and reduce waste.

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Data image
Technology

Data Science

We help companies make informed decisions, optimize processes and uncover growth opportunities.

Programmatic image
Algorithms

Programmatic hyperprofiling

We use data analysis techniques and learning algorithms to create extremely detailed user profiles.

Client icon image
Behavior

Customer segmentation

We identify and classify your customers / users according to their specific needs and behaviors.

analysis icon
Research

Customer behavior analysis

We optimize marketing strategies and improve user experience.

Competive icon
Strategy

Competitive analysis

We develop a strategic vision with detailed analysis of the competition and stand out in your sector.

Intelligence icon
Decisions

Business intelligence

We transform data into strategic decisions with our advanced Business Intelligence solutions.

Star icon
Productivity

Marketing strategy

We boost your brand with customized, data-driven marketing strategies.

Experience icon
Interaction

Customer experience optimization

Improve every customer interaction to maximize satisfaction and loyalty.

Economy icon
Efficiency

Economies of scale

We leverage economies of scale to reduce costs and increase efficiency.

Efficiency icon
Optimization

Operational efficiency

Optimize your operational processes to improve productivity and reduce waste.

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Are you interested in our services?
Contact us

Our solutions

Hyper-Local Targeting

Creation of digital geo-fences:

We select specific areas to create hyper-localized geofences, using longitude, latitude and radius data to extract useful information for your campaigns.

Hyper-Local Targeting

Analysis of digital users to specific locations:

We collect and analyze in real time the information of users visiting locations of interest, creating a detailed database that allows us to understand their behavior and preferences.

Audience Profiling & Retargeting

Profile generation:

After collecting data from the users who visited the locations, we profiled them and created detailed digital representations (Digital Personas).

Audience Profiling & Retargeting

Look-alike database generation:

We analyze the data set in the selected area to identify users similar to the generated profiles, turning them into the target audience of the campaigns.

Footfall

Direct customers to physical locations:

We implement programmatic campaigns to direct users to physical brand locations and analyze performance and visits to maximize success.

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Hyper-Local Targeting

Creation of digital geofences:

We select specific areas to create hyper-localized geofences, using longitude, latitude and radius data to extract useful information for your campaigns.

Hyper-Local Targeting

Analysis of digital users to specific locations:

We collect and analyze in real time the information of users visiting locations of interest, creating a detailed database that allows us to understand their behavior and preferences.

Audience Profiling & Retargeting

Profile generation:

After collecting data from the users who visited the locations, we profiled them and created detailed digital representations (Digital Personas).

Audience Profiling & Retargeting

Look-alike database generation:

We analyze the data set in the selected area to identify users similar to the generated profiles, turning them into the target audience of the campaigns.

Footfall

Direct customers to physical locations:

We implement programmatic campaigns to direct users to physical brand locations and analyze performance and visits to maximize success.

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What makes us unique

We offer a unique and customized combination.
Global reach, advanced technology and customer-centric approach to take your digital campaigns to the next level.

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+5 billion unique global digital users.
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Accurate segmentation, real-time data.
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Strategy focused on our customers.
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Range close to 90% within the geo-fences.

Contact us

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